Find companies already interested in what you sell.
Instead of reaching out to random companies, what if you could talk to the ones who are already looking for products or services like yours?
That’s what Category Intent Data helps you do.
We track which companies are searching, reading, or showing interest in your business category. Then we share that list with you—so your sales and marketing teams can focus on people who are already interested.
Category Intent Data focuses specifically on buyer interest within your solution category. Unlike general intent signals, it highlights accounts researching topics directly aligned with your products or services—helping you target more precisely.
We aggregate intent data from trusted third-party sources, analyzing content consumption, keyword activity, and topic engagement across thousands of B2B websites. Signals are validated to ensure they align with your Ideal Customer Profile (ICP).
By identifying accounts already showing interest in your category, your teams can prioritize high-potential leads, personalize outreach, and shorten sales cycles. It shifts your focus from cold prospecting to timely, relevant engagement.
Revenue Demand Exchange helps you stay ahead with Category Intent Data that pinpoints companies showing buying intent in your solution space. By monitoring content consumption trends across thousands of B2B sources, we identify businesses researching topics relevant to your offerings. This allows your sales and marketing teams to prioritize outreach, personalize messaging, and accelerate pipeline development—based on real-time interest, not assumptions.